Miller Candy Company: Evaluation

Evaluation

This is how your work will be evaluated.

	Beginning 1	Developing 2	Qualified 3	Exemplary 4
Student Candy Business Proposal (5 paragraph essay)	Student proposal demonstrates no understanding of marketing and sales principles, however demonstrates creativity in work. Work fails to follow the required 5 paragraph format, and the proposal is not persuasive through its detail.	Student proposal demonstrates little understanding of marketing and sales principles, however demonstrates creativity in work. Work follows the required 5 paragraph format with some error, however the proposal is not persuasive through its detail.	Student proposal demonstrates basic understanding of marketing and sales principles and demonstrates creativity in work. Work follows the required 5 paragraph format, however the proposal is not persuasive through its detail.	Student proposal demonstrates superior understanding of marketing and sales principles and demonstrates creativity in work. Work follows the required 5 paragraph essay format and is persuasive through its detail.
Revenue, Operating Cost, and Profit Calculations	Students are inaccurate in their calculations and are unable to apply these mathematics concepts to real world situations.	Students are accurate in some of their calculations, but are unable to apply any of these concepts to real world situations without significant teacher support.	Students are accurate in all their calculations, but are unable to apply these concepts to real world situations without significant teacher support.	Students are accurate in their calculations and demonstrate the ability to apply these concepts, independently, to real world situations.
Candy Wrapper Design	Student candy wrapper design demonstrates a lack of understanding of very basic principles of product marketing, demonstrates no creativity in design, and student fails to use presentation and/or graphics software for its design.	Student candy wrapper design demonstrates an understanding of very basic principles of product marketing, demonstrates creativity in design, however student fails to use presentation and/or graphics software for its design.	Student candy wrapper design demonstrates an understanding of basic principles of product marketing, demonstrates creativity in design, and uses, in a limited manner, presentation and/or graphics software for its design.	Student candy wrapper design demonstrates an understanding of basic principles of product marketing, demonstrates creativity in design, and effectively uses presentation and/or graphics software for its design.

Beginning
1

Developing
2

Qualified
3

Exemplary
4

Score

Student Candy Business Proposal

(5 paragraph essay)

Student proposal demonstrates no understanding of marketing and sales principles, however demonstrates creativity in work. Work fails to follow the required 5 paragraph format, and the proposal is not persuasive through its detail.

Student proposal demonstrates little understanding of marketing and sales principles, however demonstrates creativity in work. Work follows the required 5 paragraph format with some error, however the proposal is not persuasive through its detail.

Student proposal demonstrates basic understanding of marketing and sales principles and demonstrates creativity in work. Work follows the required 5 paragraph format, however the proposal is not persuasive through its detail.

Student proposal demonstrates superior understanding of marketing and sales principles and demonstrates creativity in work. Work follows the required 5 paragraph essay format and is persuasive through its detail.

Revenue, Operating Cost, and Profit Calculations

Students are inaccurate in their calculations and are unable to apply these mathematics concepts to real world situations.

Students are accurate in some of their calculations, but are unable to apply any of these concepts to real world situations without significant teacher support.

Students are accurate in all their calculations, but are unable to apply these concepts to real world situations without significant teacher support.

Students are accurate in their calculations and demonstrate the ability to apply these concepts, independently, to real world situations.

Candy Wrapper Design

Student candy wrapper design demonstrates a lack of understanding of very basic principles of product marketing, demonstrates no creativity in design, and student fails to use presentation and/or graphics software for its design.

Student candy wrapper design demonstrates an understanding of very basic principles of product marketing, demonstrates creativity in design, however student fails to use presentation and/or graphics software for its design.

Student candy wrapper design demonstrates an understanding of basic principles of product marketing, demonstrates creativity in design, and uses, in a limited manner, presentation and/or graphics software for its design.

Student candy wrapper design demonstrates an understanding of basic principles of product marketing, demonstrates creativity in design, and effectively uses presentation and/or graphics software for its design.