Task
Your group has been hired as a private-contractor by the PKP Management Group to create a store information booklet and an accompanying map that details the various retailers in the shopping complex. To accomplish this task your group will be entrusted to get valuable pieces of information.
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First, each member of your group will identify the different types of In-Store Retailers in regards to “Products” and “Place”.
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Your group will then compile the information obtained by each member to create both a handbook that includes information about the "Product" and "Place" for each store and a map about the Prince Kuhio Plaza.
- Each member of the group will be responsible for obtaining store information for a certain section of the Plaza. Each member needs to complete their portion in order to complete the group assignment.
- After completing the handbook, your group will then create a choropleth map of the Plaza.
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Once completed, your group will present your finding.
Use the Word checklist to help your group organize your project.
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Essential Question: What are Place and Products in the Marketing Mix?