Process
Getting The Ball Rolling
You will decide in your group how the 4 research components are to be done.
Use the various resources to find out the information for the following
1. Store Research
- Identify all the stores in the shopping complex http://www.princekuhioplaza.com/html/
2. Identify Independent or Chain Retailer:
- Chain Store http://en.wikipedia.org/wiki/Chain_store
- Independent Store http://www.answers.com/topic/independent-store
3. Identify the type of In-Store Retailer this store is:
- In-Store Retailer Types http://academic.wsc.edu/faculty/kehallg1/ppt_ch17.ppt
- http://www.ac.wwu.edu/~market/380dir/place.html
- Mr. Julian's In-Store Retailer PowerPoint
- Alternate version of In-Store Retailer presentation in PDF
4. Product and/or Services Offered
- http://www.answers.com/topic/marketing-mix
- http://www.ac.wwu.edu/~market/380dir/place.html
- Mr. Julian's Product Intro PowerPoint
- Alternate version of Product Intro presentation in PDF
Putting It All Together
Once your team completes Process 1, your focus now turns to putting your booklet and map together. With over 80 businesses that need to be covered, it is important that every member of your team is on the same page.
Break up the stores evenly to ensure that everyone in your group has the same amount of stores to input for part 1 below.
Your group will have a shared folder on the "Julian" Domain so that you can compile your work in one location.
Each member is responsible for the success of the group. Each group member's contribution must be completed in order to complete the assignment.
Part 1: Each member of the group will then compile their findings to help create the booklet and map of the Prince Kuhio Plaza.
Use Microsoft Word or Publisher to create a booklet that contains the following information for each store.
1. Identify if store is Independent or Chain Retailer:
a. Give justification of why it is Independent or Chain.
2. Identify the type of In-Store Retailer this store is:
a. Give justification of type of store and evidence to support claim.
b. Is there a Non-Store Option to buy products (website). Explain if so.
3. Product and/or Services Offered
a. Identify the product and/or service type
b. Convenience, Shopping, Specialty
c. Give justification of type and evidence to support claim.
d. Summarize product and/or services store offers
Example: Word version PDF version
Part 2: Create a variation of a choropleth map. Instead of basing your map on statistical data, base the map on the different In-Store Retail Types.
Example: Publisher version PDF version
Showtime
- Your group will present your projects to the general managers of the Prince Kuhio Plaza and the other member of your class.
- Your order will be determined by the teacher.
- Your teacher will use the rubric to grade your presentation.