Plotting the Plaza

Thank you so much for all of the work that you did. These documents have helped show you how 2 of the 4 P's in the Marketing Mix are used by stores in Hilo. 

Now when you shop the stores of the Prince Kuhio Plaza, you will know why businesses sell what they sell and how they get it to the customers.

You should now have a better understanding that businesses can determine their success by controlling Product and Place. 

However, for a business to be totally successful, it must contend with outside factors that are beyond their control.  They must deal with competition, the economy, technology, socio-cultural values, law/politics, etc.

We will now move on to the uncontrollable factors that businesses must deal with.

Knowing all these factors will help you in designing your business for the end of the year project.