Process
STEP 1:
Your first job is to look at old fashioned advertising techniques that were used in print and tv. You will also finish the Advertising Techniques Worksheet. Look at each technique carefully before filling in your answers on the sheet.
Snob Appeal: Tries to convince you that if you use the product, you will become a member of an elite group of people that is better than others.
Testimonial: Uses famous and ordinary people to try and convince people to use the product.
Emotional Words: Uses positive words to get you to have positive feelings about the product.
Bandwagon: Try to get you to believe that everyone else is doing it, so you should, too.
Plain Folks: Everyone should have one, not just the rich and famous.
Comparisons: Get you to see that their product works better than other brands of the same type of product.
Complete the advertising worksheet before moving onto the next step.
STEP 2:
1. Create an ad using one of the old-fashioned advertising techniques. Your choices are: emotional words, bandwagon, plain folks, comparison, snob appeal, and testimonial.
2. Your ad must include a picture and words.
3. Your ad must be a print ad on a size 8 1/2 by 11 sheet of paper.
4. On the back, you must include a MINIMUM of 1 paragraph (5 sentences) explaining which technique you used and why you think it is successful.