Evaluation
|
Beginning 0-2 |
Developing 3-5 |
Acceptable 6-8 |
Exemplary 9-10 |
Score | |
|---|---|---|---|---|---|
|
Uses one Advertising Technique Effectively
|
Uses more than one technique or is missing multiple components of the technique | Is missing several components of the technique |
Understands an advertising technique and can apply it |
Covers all aspects of the technique and takes it to the next level |
|
|
Advertisement is appropriate for the audience
|
Doesn't take into consideration the people who are likely to purchase the product | Does not specifically tailor the product to one group |
Targets the product to one group of people consistently |
Targets the product to one group of people and effectively persuades that group | |
|
Demonstrates appropriate content
|
Uses information that does not make sense for the type of ad and is confusing |
Is confusing and the information is not complete |
The information is complete |
The information is complete and explains further the product |
|
|
Use of Images
|
Does not use an image |
The image(s) used does not make sense for the ad |
The image fits the advertisement | The image fits the advertisement and complements the wording |
|
|
How Persuasive the Ad is
|
The ad is not persuasive |
Parts of the ad are persuasive, while others do not make sense | The ad is persuasive |
The ad is persuasive and convincing the target audience is mastered | |
|
Advertising Worksheet
|
Is not completed |
Does not show much effort and ideas are incomplete |
Answers are written in complete sentences and are explained. |
Answers are written in complete sentences and are explained using specific references to the ads | |
| Paragraph |
Is missing or significantly short. | Does not meet the length requirement or is missing information. | Is at least one paragraph long and explains which technique was used and why it is effective. |
Is more than one paragraph long and explains which technique was used and why it was effective. |